Privacy Policy
Last updated: August 5, 2026
This Policy describes how THE AURA collects, uses, and protects the personal data of users who visit the site or purchase our products.
By using our site, you declare that you have read and understood this Privacy Policy.
Data Controller
The Data Controller for personal data is THE AURA.
For any privacy-related requests or to exercise your rights, you can contact us at:
What data we collect
While using our site, we may collect the following information:
- First and last name
- Email address
- Phone number
- Shipping and billing address
- Information about placed orders
- Payment data (managed exclusively by our payment providers)
- IP address
- Information about the device and browser used
- Data related to site navigation
- Communications sent via email or customer service
How we collect data
Data is collected:
- directly from the user during a purchase or registration;
- automatically through cookies and similar technologies;
- through our technology partners, including Shopify, Meta, TikTok, and payment service providers.
Purpose of processing
We use personal data exclusively for:
- processing and managing orders;
- making shipments, returns, and refunds;
- providing customer support;
- improving the browsing experience;
- preventing fraud and illicit use;
- fulfilling tax and legal obligations;
- sending promotional communications, subject to the user's consent.
Meta Pixel and TikTok Pixel
On our site, we use tracking tools such as Meta Pixel and TikTok Pixel.
These tools allow us to understand how users interact with our site and advertising campaigns, as well as to display personalized ads on Meta and TikTok platforms.
The activation of these tools occurs exclusively with the user's prior consent, which can be modified or revoked at any time via the cookie banner.
Payments
We accept payments by card and other payment systems available at checkout.
Payment-related information is processed exclusively by authorized providers through secure connections.
THE AURA never stores complete payment card details.
Shopify
Our store is hosted on the Shopify platform.
Shopify provides the technical infrastructure necessary for the store's operation, including hosting, order management, security, and payments, in compliance with current data protection regulations.
Data sharing
Personal data is shared exclusively with entities necessary for the provision of the service, including:
- Shopify
- Couriers and shipping services
- Payment service providers
- Meta
- TikTok
- Competent authorities in cases provided by law
THE AURA does not sell or transfer personal data to third parties for commercial purposes.
Data transfer
Some service providers may process data outside the European Economic Area.
In such cases, the transfer takes place in compliance with the GDPR through appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.
Data retention
We retain personal data for the time strictly necessary for the provision of services and for the obligations required by Italian law.
Tax documents are retained for 10 years.
Data used for marketing purposes is retained until consent is revoked.
Your rights
At any time, you can:
- access your personal data;
- request the rectification of inaccurate data;
- request the erasure of data in cases provided by law;
- limit or object to processing;
- receive a copy of the data (portability);
- revoke consent to processing for marketing purposes.
To exercise your rights, you can contact us at:
We will respond within 30 days, as required by Regulation (EU) 2016/679.
You can also lodge a complaint with the Italian Data Protection Authority if you believe that the data processing does not comply with current regulations.
Newsletter
By subscribing to the newsletter, you will receive communications related to new products, offers, and updates.
You can unsubscribe at any time via the link in the emails or by writing to:
Minors
Our services are not intended for children under 16 years of age.
Should we become aware of the unintentional collection of data belonging to a minor, we will proceed with its immediate deletion.
For any reports, you can contact us at:
Security
We adopt appropriate technical and organizational measures to protect personal data from unauthorized access, loss, alteration, or disclosure.
Nevertheless, no computer system can guarantee absolute security.
Changes to this Policy
This Privacy Policy may be updated at any time to reflect regulatory changes or changes in the services offered.
The date at the top of the page always indicates the latest available version.
For any information regarding this Privacy Policy, you can contact us at: